A successful content marketing program can help you increase your revenue potential by bringing in organic traffic, building trust, and positioning your brand as a market leader. That being said, it’s not easy. SEO-focused content marketing, in particular, is a specialized skillset, often developed after years of patience and practice. When you’re initiating a content […]

Forbes defines proptech as businesses that utilize technology to improve how residential and commercial property is purchased, rented, sold, designed, constructed, and managed.  The proptech market is expected to grow at a CAGR of 16.8% from 2022 to 2032. The future of RE belongs to proptech, no doubt, even though the market is still far […]

Many people around the world feel overly sensitive about topics involving women and femininity. Since femtech products focus on female issues and women’s unique needs, these brands often run the risk of opposition due to centuries-old taboos and stigmas.  The root cause of many of these issues is the stigma associated with women’s bodies.  The […]

Great content is your ticket to achieving your business goals, but about 60% of people struggle to create content consistently. You need a content strategy to keep you consistent and set your content up for the win from the start.  You must be wondering–I know the theory of content strategy. I know what’s crucial and […]

Content without strategy is like a headless chicken‒you can’t win a race with it. Every piece of content has a goal; you can achieve that goal if you have a content strategy to guide your content creation.  A content strategy provides direction to your content to align it with your goals, whether you want to […]

When it comes to the internet, content is the currency! And, like currency, there are many content types, each serving a particular purpose in your overall content strategy. No two content pieces are created equally, and choosing one over the other solely depends on your content goals.  We chose to cover content that we often […]

A content framework is a repeatable process that helps standardize content creation for your company. It ensures consistent quality content with a uniform style and voice across all channels. Around 70% of marketers focus on content marketing to improve their organic reach. Successful content marketers will create content like articles, blog posts, infographics, etc.— many […]

A content strategy framework is a skeleton around which you can build your content to reach your business goals. It includes why you create your content, how you create it and for whom, and how it fits into your overall sales and marketing strategy. Google has evolved to a point where random content creation is […]

A content strategy is one of the most crucial aspects of a successful content marketing campaign. It’s the foundation that determines your complete content plan, from planning to execution and reiteration. A successful content strategy ensures that your content will engage and attract your target audience and motivate them to fulfill your goals. However, many […]

A content strategy framework is a skeleton around which you can build your content to reach your business goals. It includes why you create your content, how you create it and for whom, and how it fits into your overall sales and marketing strategy. Without a framework, your content creation efforts will rarely hit the […]