Three ways to work together, from a focused strategy phase to a full 90-day content system buildout to ongoing fractional leadership. Every engagement is built around what you actually need.
Surface the expertise inside your brand, structure it for search and AI visibility, and distribute it across every surface that matters. SEO and AEO aren't competing strategies, they're two outputs of one system built right.
Generic content is losing ground in both search and AI search. What earns rankings and citations is specific, expert-attributed knowledge that can't be found anywhere else.
Every engagement is built around your actual needs. We use AI-assisted workflows to fill gaps, speed things up, and flex the execution model, whether that means supporting your existing team or taking more of the work onto ours. A human is always in the loop.
Before you build anything, you need an accurate read on where you stand and where you're heading. This maps your search footprint, your AI visibility, and the credibility gaps between you and your competitors. You leave with a complete content and topic strategy and a sequenced action plan tied to what matters most for your business.
Ideal if you're starting from scratch or need clarity before committing to a full buildout.
Not just in search rankings, but in AI search too. You get a clear picture of your current footprint, how you compare to competitors, where you're losing ground, and what's worth fixing first.
Keyword and topic research tied to real buyer pain points and what you actually sell. No keyword lists for their own sake, every recommendation connects to a business outcome.
Which internal experts have public attribution and whose knowledge is currently invisible to AI. This is often the highest-leverage finding in the whole engagement.
A structured map of the topics your brand needs to own, in the right order, built to signal depth to both Google and AI systems over time.
Which channels are worth building on and which platforms AI already trusts in your category. So you build in the right places, not just everywhere.
A sequenced action plan and content cadence with specific recommendations ready to go the week after delivery. Not a deck to file away, something to actually use.
A complete 90-day build of your content strategy, AI search roadmap, and scalable production system, plus team training, grounded in the expertise already inside your brand. The output is a system your team can run, with AI-assisted workflows that maintain quality at scale. Three phases: Surface, Map, Build.
Ideal for brands ready to build a proper content infrastructure, not just a strategy document.
Full SEO and AEO audit, AI presence check, credibility gap assessment, competitor analysis. A clear picture of your current search footprint, your AI citation footprint, and where your internal expertise is going to waste.
Pain point and product mapping, topical authority architecture, buyer question mapping (Google vs. AI divergence), expert authority assignment. Which internal SMEs own which topic territories publicly, shaping the content plan around real credibility.
SME extraction frameworks, briefing templates, editorial workflows, AI-assisted production system, distribution strategy across owned and earned surfaces, editorial standards and quality benchmarks so the system holds when you're not in the room.
Plus the full buildout on top of it. The strategy doesn't sit in a deck, it becomes the foundation for everything built in phases two and three.
We identify which SMEs own which topic territories and build the content plan around their credibility, creating the web of authority that search and AI systems reward.
Through a repeatable SME extraction process: interview frameworks, briefing templates, and editorial workflows your team can use long after the engagement ends.
AI-assisted workflows that speed up content operations without diluting expertise or point of view. Built for lean teams in complex industries where quality is non-negotiable.
A distribution strategy built around where your buyers are researching and which platforms AI already trusts in your category. Not just publish-and-hope.
Editorial standards, quality benchmarks, and process documentation so the work continues at the same level after handoff. Built to last, not to keep you dependent.
For growth-stage brands that need a senior content strategist and partner, not another agency handoff or a junior freelancer. We own content direction, strategy, and oversight, and fit into your existing team. Depending on what you need, that might look like writer bench hiring, editing, and team leadership, or building a content system and handing it to your existing team. Every engagement is scoped to what you actually need.
Most clients start here after a Strategy Phase or Authority Systems Buildout.
10 to 15 hours a week as your Fractional Head of Organic Content. Priorities are set, the roadmap is owned, and every piece of content connects to what actually matters for your business.
Ongoing SEO strategy, authority architecture, and performance tracking that evolves with your business and the search landscape. Not a one-time setup that goes stale.
Regular AEO optimization ensures your content earns citations across ChatGPT, Perplexity, and Google AI Overviews as AI search behavior continues to evolve.
We flex the execution model around what you actually need, filling gaps with AI-assisted workflows, supporting your existing team, or taking more of the work onto ours. Always with a human in the loop.
Rolling SME extraction turns ongoing internal knowledge into citable, rankable content. The longer the engagement, the stronger the body of evidence your brand builds in search and AI.
Writer bench hiring, editing, and team leadership as needed. Whether that means building a team from scratch or stepping in to lead the one you have, the work gets done at the right level.
Most clients start with the Strategy Phase and move into a buildout or retainer from there. Here's a quick way to think about it.
| Strategy Phase | Authority Systems Buildout | Fractional Partner | |
|---|---|---|---|
| You need clarity on where you stand | ✓ | ✓ | ✓ |
| You want a complete content system built | ✓ | ✓ | |
| You need ongoing strategic leadership | ✓ | ||
| Timeline | 4 weeks | 90 days | 6+ months |
| Pricing structure | Fixed fee | Fixed fee | Monthly retainer |
| Best entry point | Starting fresh or need a strategic foundation | Ready to build a real system | After a strategy phase or buildout |
Not necessarily, but most clients do, and for good reason. Without an accurate read on your current search and AI footprint, you're building on assumptions. The Strategy Phase usually pays for itself in the clarity it creates.
Any growth-stage brand where expertise is central to the buying decision, health and wellness, edtech, femtech, SaaS, professional services, and other trust-driven categories where content quality actually matters.
AI handles the repeatable parts of production: research, structuring, and detailed content briefs for human writers to execute on. A human is always in the loop for editorial judgment, expert knowledge insertion, and quality review. The goal is velocity without generic output.
It means structuring content so AI systems like ChatGPT, Perplexity, and Google AI Overviews can find, trust, and cite it. That requires named expert attribution, specific knowledge, and distribution across the surfaces AI already treats as authoritative.
Most agencies produce content. This is about building a content system, one that's grounded in your internal expertise, optimized for both search and AI, and designed to run without me in the room long-term.
Growth-stage companies, typically 50 to 200 employees, $5M to $30M in revenue, Series A through Series C. Teams with meaningful internal expertise and enough momentum to invest in content as a proper growth channel, but not yet at the scale where a full senior content team makes sense.
Most conversations start with a quick call to understand where you are, where you want to be, and what's actually standing in the way. No pitch, just a real conversation.