Before You “Do AEO,” Own the Public Record: How AI Cites Your Brand
AI cites what the public record already reveals about your brand. Here’s what that means for your content strategy, and […]
AI Search
Using Subject Matter Experts for AI Search: Why Purpose Driven Brands May Have an Advantage
Brands built around a cause tend to have an incredibly valuable content asset right under their noses. Most of them
Google Is Only Half the Conversation About Your Brand: AI Search is Multi-Channel
Your website is doing its job, but that might not be enough to build the authority needed to win in
New Data Shows That AI Models Cite Health and Wellness Content Differently. Here’s Why.
A new AI search study just dropped. Health and wellness brands are sitting on a citation advantage, and they may
What Makes a Content Brief Effective AF (Most SEO Teams Never Do This)
Most SEO briefs are just a keyword and a word count. Here’s what a brief that actually does the work
What a 154% Traffic Increase in 90 Days Actually Looks Like
The strategy that got there wasn’t revolutionary, but it was at odds with what most “AEO experts” are hawking. Faster!
