Author: karli jaenike

The 7 Functions of Marketing Explained with Examples

When talking about marketing, many people think it’s just about using promotional tactics to sell products. However, those who are in the field can identify at least seven functions of marketing that govern almost all aspects of a business and should factor in all business decisions.  It’s true that the primary goal of marketing is […]

How to Become a Rockstar Content Creator in 14 Steps

The digital marketing industry is evolving quickly, but the content is still a major factor if you want to rank on Google, win social media and generate brand authority and trust. Content creators rule the online marketing landscape, and their role is only going to get more crucial.  In 2021, people need quick information. They […]

30 Benefits of Content Marketing That Might Surprise You

Buy this! Watch this! Subscribe Now! According to Forbes, an average American is exposed to an insane number of ads per day — around 4000 to 10000. Ridiculous, right? Some people rely on adblockers to save their sanity while others have developed immunity by unconsciously ignoring most ads. Either way, there’s no denying — conventional outbound […]

Link-Building Strategies: 24 Sure-Shot Tactics to Snag High-Quality Links

Since the 1990s, when Larry Page invented PageRank, it has been clear that Google heavily weighs the number of links pointing to a webpage when ranking. Despite subsequent Penguin updates and the penalization of spammy link builders, expert marketers rely on link-building strategies to improve organic reach. Backlinks are still a decisive factor in Google’s […]

Marketing Strategy: How to Create Your Own + 20 Successful Strategies (with Examples!)

A marketing strategy is a long-term, forward-thinking approach to promoting your business. It’s an overall game plan your company uses to attract customers, boost sales, and increase brand awareness. This includes creating objective and measurable goals for multiple different tactics designed to ultimately increase revenue. Successful marketing strategies are typically drawn up from market research […]

How to Start a Business With No Money + 60 Business Ideas Under $100

Traditionally, most brilliant business ideas have needed a little money to get started. However, there ARE ways to start a business with no money—especially in the digital age. Not having enough money (or an uncle with deep pockets and a big heart) isn’t a good enough excuse to not start your dream business anymore. So, […]

50 Real Estate Lead Generation Ideas to Earn You More Business

Lead generation is an essential element in the long-term success of almost any business. That being said, real estate lead generation is extra important since new clients are such a large part of most agent’s business. A real estate lead can come from anywhere; referrals, adverts, networking, or social media. However, with a little smart […]

How to Start a Small Business: 12 Steps + 75 Small Business Ideas

People consider starting their own business due to a variety of reasons. Some want to pursue a passion; others desire financial independence or wish to support a social cause. Ditching the 9-to-5 grind and becoming your own boss has an unmatchable appeal. No wonder there are 30.7 million small businesses in America. However, taking a business […]

Are Facebook Ads Worth It? + 10 Tips So You Don’t Waste Money

As much as the scare stories want us to believe, the fact remains that Facebook ads are worth every penny or cent you spend. Around one-third of the global population is registered on Facebook. We’re talking about nearly 2.7 billion active Facebook users with a complete database of their goals, interests, and aspirations. It makes targeted Facebook Ad campaigns […]

30+ Best Free Social Media Management Tools For Business

There are 3.5 billion active social media users, out of which 54% use social channels to research products. No wonder social media marketing sells like hotcakes. Creating content, publishing it to different networks, and staying on top of analytics and reporting is a massive task for social media marketers to do every single day. That’s why many small businesses depend […]

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