Content Marketing

Hiring a Fractional Content Marketing Manager: Is It Right For Your Company?

A successful content marketing program can help you increase your revenue potential by bringing in organic traffic, building trust, and positioning your brand as a market leader. That being said, it’s not easy. SEO-focused content marketing, in particular, is a specialized skillset, often developed after years of patience and practice. When you’re initiating a content […]

Content Marketing Strategy For Proptech: Future-Proof Your Real Estate Business

Forbes defines proptech as businesses that utilize technology to improve how residential and commercial property is purchased, rented, sold, designed, constructed, and managed.  The proptech market is expected to grow at a CAGR of 16.8% from 2022 to 2032. The future of RE belongs to proptech, no doubt, even though the market is still far […]

Content Marketing Strategy For Femtech Brands: Here’s How to Market A Female Brand

Many people around the world feel overly sensitive about topics involving women and femininity. Since femtech products focus on female issues and women’s unique needs, these brands often run the risk of opposition due to centuries-old taboos and stigmas.  The root cause of many of these issues is the stigma associated with women’s bodies.  The […]

How To Create A Content Framework To Organize Your Content Ops

A content framework is a repeatable process that helps standardize content creation for your company. It ensures consistent quality content with a uniform style and voice across all channels. Around 70% of marketers focus on content marketing to improve their organic reach. Successful content marketers will create content like articles, blog posts, infographics, etc.— many […]

10 Things To Include In Your Content Strategy

A content strategy is one of the most crucial aspects of a successful content marketing campaign. It’s the foundation that determines your complete content plan, from planning to execution and reiteration. A successful content strategy ensures that your content will engage and attract your target audience and motivate them to fulfill your goals. However, many […]

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