Content Marketing

SEO Pillar Posts: Using Content Pillars To Outrank Your Competitors

Content pillars are an essential piece of the pillar-cluster content strategy, which help a site develop topical authority by exploring a specific topic in complete depth from all possible angles. They offer a detailed overview of the subject at hand and link to internal and external resources for further exploration of related subtopics. Although the concept […]

The 7 Functions of Marketing Explained with Examples

When talking about marketing, many people think it’s just about using promotional tactics to sell products. However, those who are in the field can identify at least seven functions of marketing that govern almost all aspects of a business and should factor in all business decisions.  It’s true that the primary goal of marketing is […]

30 Benefits of Content Marketing That Might Surprise You

Buy this! Watch this! Subscribe Now! According to Forbes, an average American is exposed to an insane number of ads per day — around 4000 to 10000. Ridiculous, right? Some people rely on adblockers to save their sanity while others have developed immunity by unconsciously ignoring most ads. Either way, there’s no denying — conventional outbound […]

Marketing Strategy: How to Create Your Own + 20 Successful Strategies (with Examples!)

A marketing strategy is a long-term, forward-thinking approach to promoting your business. It’s an overall game plan your company uses to attract customers, boost sales, and increase brand awareness. This includes creating objective and measurable goals for multiple different tactics designed to ultimately increase revenue. Successful marketing strategies are typically drawn up from market research […]

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