Content pillars are an essential piece of the pillar-cluster content strategy, which help a site develop topical authority by exploring a specific topic in complete depth from all possible angles. They offer a detailed overview of the subject at hand and link to internal and external resources for further exploration of related subtopics. Although the concept […]
What Is a Content Plan and How You Can Create One for Success
A content plan is a structure that allows you or your company to determine which content marketing initiatives to execute, when to execute them, how to execute them and how to track them in order to achieve your goals. It can help you overcome content marketing challenges such as consistent content creation and distribution, efficient […]
Is Blogging Worth It? (10 Reasons You Should Maintain a Blog in 2023)
The Short Answer: Yes, blogging is definitely worth it, and that’s true for 2023 as well, that is… if you’re willing to spend the time and resources required to create a winning blog. There are tons of ways to see revenue from a blog. You can earn from your blog directly by monetizing it, or […]
25+ Blog Post Templates for Quick Content Creation
Ever wondered how huge websites publish tons of original blog posts every single day? It takes time and effort to create epic content, and yet the big content marketing players make it look like it’s a piece of cake. Using a blog post template can also help you save time and effortlessly create quality content […]
The 7 Functions of Marketing Explained with Examples
When talking about marketing, many people think it’s just about using promotional tactics to sell products. However, those who are in the field can identify at least seven functions of marketing that govern almost all aspects of a business and should factor in all business decisions. It’s true that the primary goal of marketing is […]
How to Become a Rockstar Content Creator in 14 Steps
The digital marketing industry is evolving quickly, but content is still a major factor if you want to rank on Google, win social media and generate brand authority and trust. Content creators rule the online marketing landscape, and their role is only going to get more crucial. In 2023, people need quick information. They don’t […]
30 Benefits of Content Marketing That Might Surprise You
Buy this! Watch this! Subscribe Now! According to Forbes, an average American is exposed to an insane number of ads per day — around 4000 to 10000. Ridiculous, right? Some people rely on adblockers to save their sanity while others have developed immunity by unconsciously ignoring most ads. Either way, there’s no denying — conventional outbound […]
Marketing Strategy: How to Create Your Own + 20 Successful Strategies (with Examples!)
A marketing strategy is a long-term, forward-thinking approach to promoting your business. It’s an overall game plan your company uses to attract customers, boost sales, and increase brand awareness. This includes creating objective and measurable goals for multiple different tactics designed to ultimately increase revenue. Successful marketing strategies are typically drawn up from market research […]
50 Real Estate Lead Generation Ideas to Earn You More Business
Lead generation is an essential element in the long-term success of almost any business. That being said, real estate lead generation is extra important since new clients are such a large part of most agent’s business. A real estate lead can come from anywhere; referrals, adverts, networking, or social media. However, with a little smart […]