How to Optimize Content for AI Search: The Latest Tips + Checklist
Organic traffic is down for many brands. AI Overviews are cutting into click-through rates to pages that rank in the […]
Organic Growth
Is Owned Content Dead? Here’s What the Research Actually Says
The data on AI citations is real. The conclusion most people are drawing from it isn’t. The “owned content is
How to Write AI Prompts That Actually Produce Good Content (A 7-Element Framework)
The prompt is usually the problem, and a good brief is usually the fix. There’s a version of this that’s
New Data Shows That AI Models Cite Health and Wellness Content Differently. Here’s Why.
A new AI search study just dropped. Health and wellness brands are sitting on a citation advantage, and they may
What Makes a Content Brief Effective AF (Most SEO Teams Never Do This)
Most SEO briefs are just a keyword and a word count. Here’s what a brief that actually does the work
What a 154% Traffic Increase in 90 Days Actually Looks Like
The strategy that got there wasn’t revolutionary, but it was at odds with what most “AEO experts” are hawking. Faster!
Founder-Led SEO: A Smarter Way to Build Trust, Visibility, and Momentum
There’s a particular kind of content that makes people pause. Not because it’s perfectly polished, but because it feels real.
Are Facebook Ads Worth It? + 10 Tips So You Don’t Waste Money
As much as the scare stories want us to believe, the fact remains that Facebook ads are worth every penny
30+ Best Free Social Media Management Tools For Business
There are 3.5 billion active social media users, out of which 54% use social channels to research products. No wonder social media
Instagram Story Dimensions and 20 Tips for Making a HUGE Impact
If you want to create dynamic and visually pleasing Instagram stories, make sure that your Instagram Story dimensions are between
