YMYL SEO in the Age of AI Search: Why Expert-Backed Content Wins Where Trust Is Non-Negotiable
AI search advice is everywhere right now, and it's mostly written for SAAS. I'm exploring what it takes to rank […]
AI Search
Authority Engineering: How Brands Get Cited in AI Search
AI is looking to corroborate with a web of authority — multiple sources across the web that say YOU are
Rebuilding My Content Workflow in Claude Code, Part 2: What It Can Do and the One Input It Can’t Fake
Two weeks ago, I handed my whole content pipeline to Claude Code. Then, I spent the next two weeks refining.
I’m Using Claude Code to Rebuild My Entire Content Workflow: Here’s What It Looks Like
This end-to-end workflow will be a beast — from SERP research and intent validation to briefing to creation. I’ll walk
There’s No Universal AI Search Strategy. Here’s How to Find Yours.
We’ve established that owned content still matters; now we’re going to talk about what to actually do with it, and
Is Owned Content Dead? Here’s What the Research Actually Says
The data on AI citations is real. The conclusion most people are drawing from it isn’t. The “owned content is
How to Write AI Prompts That Actually Produce Good Content (A 7-Element Framework)
The prompt is usually the problem, and a good brief is usually the fix. There’s a version of this that’s
The Web of Authority: How to Use Subject Matter Experts to Rank in Google and AI Search
One interview = many assets. A content strategy that compounds on every surface Google and AI search already trust. Here’s
Optimizing Content for AI Search? Write Like You’re Trying to Get Quoted.
If a journalist needed to cite your brand today, could they find what they needed? AI is asking the same
What Reddit’s Rise Is Telling You About Content
This lesson actually has very little to do with Reddit and everything to do with what Google (and AI) are
