Karli Jaenike is the Fractional Organic Content, SEO and AI Search Strategist behind Wild Idea, where she helps growth-stage companies turn deep internal expertise into content that search engines rank and AI systems cite. She has 10+ years across editorial strategy, SEO, and content systems, including leading SEO content at Eventbrite and working with enterprise clients at Siege Media. Her framework, Authority Engineering, surfaces the knowledge already inside a company, structures it for both traditional search and AI discoverability, and uses AI-assisted workflows to produce and distribute it at scale. She writes After the Algorithm, a weekly newsletter on AI search and SEO. Based in Texas, she’s a nature lover, live music fan, and travel enthusiast.