Content strategy is the backbone of any digital marketing campaign. It encompasses all aspects of content creation, publication, and optimization. A well-executed content strategy can help you achieve your business goals, whether website traffic growth or boosting leads generation, sales, or customer loyalty. Many businesses blindly dive into content creation without making any plan, only […]
Content clusters are groups of related content that cover a broad topic collectively. They organize content contextually through strategic internal linking, which improves user experience and builds solid topical authority to boost search performance. The cluster topics (subtopics) surround a pillar page and are chosen based on what people search for on the internet or […]
Content pillars are an essential piece of the pillar-cluster content strategy, which help a site develop topical authority by exploring a specific topic in complete depth from all possible angles. They offer a detailed overview of the subject at hand and link to internal and external resources for further exploration of related subtopics. Although the concept […]
A content plan is a structure that allows you or your company to determine which content marketing initiatives to execute, when to execute them, how to execute them and how to track them in order to achieve your goals. It can help you overcome content marketing challenges such as consistent content creation and distribution, efficient […]
The Short Answer: Yes, blogging is definitely worth it, and that’s true for 2023 as well, that is… if you’re willing to spend the time and resources required to create a winning blog. There are tons of ways to see revenue from a blog. You can earn from your blog directly by monetizing it, or […]
Ever wondered how huge websites publish tons of original blog posts every single day? It takes time and effort to create epic content, and yet the big content marketing players make it look like it’s a piece of cake. Using a blog post template can also help you save time and effortlessly create quality content […]
When talking about marketing, many people think it’s just about using promotional tactics to sell products. However, those who are in the field can identify at least seven functions of marketing that govern almost all aspects of a business and should factor in all business decisions. It’s true that the primary goal of marketing is […]
The digital marketing industry is evolving quickly, but content is still a major factor if you want to rank on Google, win social media and generate brand authority and trust. Content creators rule the online marketing landscape, and their role is only going to get more crucial. In 2023, people need quick information. They don’t […]
Buy this! Watch this! Subscribe Now! According to Forbes, an average American is exposed to an insane number of ads per day — around 4000 to 10000. Ridiculous, right? Some people rely on adblockers to save their sanity while others have developed immunity by unconsciously ignoring most ads. Either way, there’s no denying — conventional outbound […]
A marketing strategy is a long-term, forward-thinking approach to promoting your business. It’s an overall game plan your company uses to attract customers, boost sales, and increase brand awareness. This includes creating objective and measurable goals for multiple different tactics designed to ultimately increase revenue. Successful marketing strategies are typically drawn up from market research […]
